By MELANIE GRAYCE WEST
Photo by: Matthew Healey
"Ron Shaich loves his carbs. The daily craving hits at about 11 a.m. and he reaches for a bagel, a muffin or a fruit pastry at the office. Resisting baked goods is a special kind of torture for the 58-year-old founder and co-chief executive of Panera Bread Co., a restaurant chain of roughly 1,600 bakery-cafes. Mr. Shaich, a confessed couch potato, says he wasn't an athlete in his youth and only paid lip service to exercise in his 30s and 40s, preferring instead to work, sleep or spend time with his wife and two children. 'There's always something that's more urgent, even if it's not more important,' he says. By his 50s, Mr. Shaich (sounds like "shake") made a commitment to lose weight and increase his fitness level—both so that he could be active with his son and daughter"